Filmmaker

Filmmaking added another dimension.

Facts matter.

But stories move people.

Every entrepreneur has an origin story.

Every company has a reason it exists.

Every customer is trying to become something, accomplish something, or escape something.

Filmmaking taught me to look beneath the transaction and find the human story.

Most companies know what they sell.

Far fewer understand what their customers believe they're buying.

Products satisfy needs.

Stories create meaning.

And once you understand the story, you begin to understand the decision.